🌐 Our Mission

So every pet business is seen β€” correctly β€” by AI.

As buyers shift from search engines to ChatGPT, Gemini, Perplexity, Claude, Google AI and Grok, being the brand AI recommends is the new front page. petin.ai exists to make sure pet-industry businesses of every size are understood and cited by the machines that now shape purchase decisions.

One mission, three layers

How GlobalPetIndex, GetCito and petin.ai work together

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The Data Layer

GlobalPetIndex

The world’s largest structured knowledge graph of the pet industry β€” 90,000++ companies and 67,000++ pet stores, mapped by entity, category, country and product. It is the ground truth machines use to understand the pet market.

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The Measurement Engine

GetCito

The methodology and engine behind petin.ai. It scores how AI platforms perceive and recommend a brand across 7 dimensions β€” mention, position, citation, authority, recommendation, entity accuracy and competitive share.

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The Intelligence Layer

petin.ai

The product you use. It turns GlobalPetIndex data and GetCito measurement into clear, prioritized GEO actions β€” so you know what AI thinks about your brand, and can change what it says.

Backed by real industry data

petin.ai is part of the GlobalPetIndex ecosystem β€” the largest structured knowledge graph of pet-industry companies and pet stores: 90,000++ companies and 67,000++worldwide. That entity data is what lets our AI Visibility scoring go beyond generic SEO and reflect how the pet industry actually looks to machines β€” which brands make what, who distributes where, and how each company connects to the products pets use every day.

We close the loop continuously: GPI data β†’ prompt β†’ AI answer β†’ visibility β†’ entity / citation gap β†’ GEO action β†’ AI re-measures β†’ data compounds β†’ AI Authority Index.

β€” Scott Zhu, Founder, GlobalPetIndex