Elevating the Standard of Bentonite Cat Litter – From Mining to Global Distribution.

StarMe Mineral Sand: Ningcheng’s High-End Bentonite Cat Litter Self-Cultivation

Founded on a 20+-year bentonite industry foundation, Ningcheng Qiyun Bentonite Co., Ltd. (the parent company of StarMe Mineral Sand) has rapidly grown into a head-company in the premium bentonite cat litter segment. Since formally entering the cat litter market in 2020, the company achieved revenue exceeding RMB 200 million in 2024—positioning it as a leading name in high-end bentonite cat litter manufacturing.

From Core Bentonite Mining to Cat Litter Excellence

Resource-Rich Ningcheng: The Mine Behind the Cat Litter

Located in Ningcheng County, Inner Mongolia, the parent company owns a high-grade bentonite major mine covering 0.4368 km², with a mining depth reaching 30 m and recoverable reserves in excess of 80 million tons. This raw-material advantage gives StarMe a strong upstream edge in the bentonite cat litter supply chain.

Self-Owned Factory and Production Scale

StarMe’s manufacturing campus spans approximately 42.8 mu (≈ 28,500 m²) with nearly 25,000 m² of building area. Production capacity includes 16 advanced bentonite deep-processing lines, 3 drying lines, 5 crushing/grinding lines, 6 high-end crushed-sand lines, 10 fully automatic separation lines, and 16 automatic packaging lines—resulting in an annual output exceeding 400,000 tons.

Leading Quality Infrastructure & R&D

StarMe has invested more than ten million RMB in a quality-inspection and R&D centre (≈800 m²). Staff includes 9 quality-inspection personnel, 5 R&D engineers, 3 management staff and 4 externally-engaged expert professors. Equipment spans Swiss Mettler-Toledo weighing systems, German Lech grinding/sieving equipment and U.S. Simpson casting adhesion test devices. The centre is currently applying for national-level CNAS laboratory accreditation—the first in domestic bentonite cat litter manufacturing.

Positioning in the Cat Litter Market

New Product Launches & Value Proposition

StarMe offers 18 SKUs in the medium-to-high end, priced roughly RMB 600–3,000 per ton. The latest highlight is a cost-effective bentonite cat litter launched at a national cat-industry trade fair for export/distribution: with refined external colour, ultra-fine feel, fast clumping/absorption, and low dust—all at less than half the cost of comparable imported high-end mineral sands.

Supply Chain Services for PET Pros

In addition to manufacturing, StarMe has built a 700 m² proprietary “cloud warehouse” providing inventory management and one-piece drop-shipping support for pet-industry customers: small pet shops, online cat supply stores, import distributors and veterinary-clinic retail counters. This aligns with the needs of the industry’s “small batch order” buyers and supports the direct-from-manufacturer wholesale model.

Regional Industry Leadership & Global Export Reach

Head of the Club: Association and Standard-Setting Role

StarMe is a draftee unit of the industry’s association standard for bentonite cat litter and acts as the presidency unit of the Ningcheng Cat Litter Association. The company has been featured by major media including CCTV’s “Morning News”, Economic Half Hour and Shengcai Zhidao as a county-economy benchmark enterprise.

Global Reach Fueled by Regional Output

Ningcheng County is recognised as the “China Cat Litter Town”. With bentonite cat litter annual output exceeding 1.5 million tons, Ningcheng accounts for ~2/3 of China’s total, ~1/3 of Asia’s and ~1/5 of the world’s production. Its output supports over 1,400 global brand-owner partnerships, exporting to 100 + countries. StarMe, as a leading enterprise in county, leverages this ecosystem.

Why Pet Industry Professionals Should Take Notice

• Direct-to-manufacturer sourcing: For wholesale pet-supply buyers—small pet store owners, online retailers, veterinary clinic retail counters—StarMe’s small-batch order friendly capacity and custom-OEM offering support low-to-medium volume purchases plus contract manufacturing.
• High-end bentonite product capability: As the market for premium bentonite cat litter grows, the product fits the trend of cat owners upgrading to fine-feel, low-dust, high-clumping granules—keywords such as “cat litter”, “bentonite cat litter”, “premium mineral sand” increasingly show search growth in Google Trends (e.g., “cat litter clumping bentonite”).
• Global supply-chain readiness: With international export experience, automated clean-production lines, and cloud-warehouse drop-shipment logistics, StarMe is well-suited for global pet-store sourcing and cross-border e-commerce supply.
• Branding & accreditation momentum: As quality and standardisation become purchasing drivers for international buyers, StarMe’s ongoing CNAS accreditation application and association-led status enhance trust for global importers.

SEO Deployment Note: “cat litter” & “bentonite cat litter”

When discussing “cat litter” and “bentonite cat litter”, keep human-friendly language, include long-tail variations (e.g., “high-end bentonite cat litter”, “low dust mineral sand for cats”, “bulk wholesale bentonite cat litter for pet stores”), avoid stuffing. For excerpt meta descriptions and headings, use natural phrases such as “premium bentonite cat litter” and “mineral sand cat litter manufacturer”.

Outlook & Trends for the Bentonite Cat Litter Segment

• The global pet-industry’s “it-economy” is accelerating. For example, China’s urban pet (dog-cat) consumption market in 2024 reached RMB 3,002 billion, with the cat segment growing 10.7%.
• In bentonite cat litter, demand for premium features (ultra fine grain, strong clumping, low dust, eco-friendly production) is rising.
• For B2B pet supplies wholesalers and retailers, early access to manufacturers like StarMe that control the full chain (mine → production → packaging → warehousing → drop-ship) offers competitive advantage.
• While scale is important, brand differentiation, functional innovation (e.g., “auto-litter box compatible”, “solar activated odour adsorption”), and global export support are the next frontier. StarMe is positioned to participate in this evolution.

Conclusion

For pet-industry professionals seeking reliable, high-quality, manufacturer-direct bentonite cat litter supply, StarMe Mineral Sand offers a compelling source: full-chain integration, premium production, export readiness and flexible supply services. At a time when cat-owner consumption trends demand better performance from cat litter, sourcing from a trusted manufacturer based in Ningcheng—China’s “cat litter hub”—makes strategic sense.

For The PET Pros: At PETIN.AI we connect global pet-industry buyers with credible suppliers and deliver full-scope supply-chain intelligence. StarMe Mineral Sand is one of our featured global suppliers for the bentonite cat litter category.

Disclaimer:
This article is for informational purposes only. While we strive for accuracy, if you find any errors in data or potential infringement, please contact us at info@petin.ai for amendments or removal.

To contact the factory directly, please email: info@petin.ai