By 2030, global pet-economy forecasts from Bloomberg Intelligence suggest the market will cross USD 500 billion. In 2025, the pet industry is undergoing a deep transformation: value logic is shifting from basic functional meeting to a dual emphasis on emotional companionship and sustainable responsibility. Mature markets like North America and Europe lean into category refinement and premiumization, while emerging zones such as Southeast Asia and the Middle East—growing at 30 %+ annually—are becoming new engines of global growth.

Against this backdrop, the 29th China International Pet & Aquarium Exhibition (CIPS 2025) — also called the Great Wall Pet Show — will be held November 13–16, 2025, at Area B, China Import & Export Fair Complex, Guangzhou. The official theme is “INFINITE ∞ / 无限 INFINITY”, signaling both linkage and future exploration. 

As the pet economy heats up globally and market paradigms rapidly reconfigure, CIPS 2025 aims to unlock new opportunities for exhibitors and buyers worldwide. Why is this edition a must-attend for global pet professionals? Let’s dive in.

CIPS 2025 at a Glance — Scale, Structure, Highlights

Dates, Venue & Core Metrics

• Date: November 13–16, 2025
  
• Venue: Area B, China Import & Export Fair Complex (Canton Fair Complex), Guangzhou, China
  
• Exhibitors / Scope: Over 1,400 exhibitors and showcasing 60,000+ products expected
  
• Professional Visitors: 70,000+ trade visitors from 120+ countries anticipated
• Opening Hours: Nov 13–15: 10:00–17:30; Nov 16: 10:00–14:00
  

Focus Zones & Thematic Tracks

CIPS 2025 will host over 20 conferences, contests and special events, covering multiple verticals across the pet and aquarium ecosystem. 

Key features include:

• Global Pet E-commerce Conference — bringing together experts from Amazon, TikTok, Taobao, Douyin, Xiaohongshu etc., to dissect new channels and strategies.
  
• Aquatic & Aquarium Convention — designed to boost the aquatics industry’s internationalization.
  
• CIPS Innovation Awards — honoring breakthrough products in pet & aquatic design, tech, sustainability.
  
• Global Grooming / Pet Care Forums, Aquascaping & Aquarium Contests (CIAC, CMAC), Green Garden / Paludarium Layout Competitions — blending aesthetics, tech and trends
  
• New Products Showcase / Sustainable Products Pavilion — enabling firms to position emerging innovation and ESG-aligned lines.
  

Why CIPS 2025 Matters for the Global Pet Supply Chain

A Global Sourcing & Market Launch Platform

For pet industry professionals — from store owners to OEMs, from importers to distributors — CIPS is a rare bridge connecting manufacturers, designers, buyers, and service providers across Asia and beyond. It’s where new product lines are unveiled, deals are struck, and partnerships are forged. 

Data-Driven Market Transition

As value priorities shift towards emotional engagement and sustainability, this edition arrives at a pivotal moment. Brands that can showcase differentiated design, eco materials, smart tech and authentic narratives will find audience resonance. The theme “INFINITE / 无限” highlights this push for boundaryless innovation.

Alignment with PETIN.AI’s Mission

For PETIN.AI’s “For The PET Pros” audience, CIPS 2025 offers live insight into where global supply chains are heading. Attending or following this event helps you spot emerging suppliers, track category rotation, and align sourcing decisions with future-oriented trends.

Focus Markets & Growth Engines

While North America and Europe remain advanced, Southeast Asia, the Middle East and Latin America are rising fast. CIPS is well placed to link suppliers to these growth markets. Leveraging the event’s buyer traffic and cross-border footprint can accelerate global expansion strategies.

Best Strategies for Exhibitors & Visitors

 Prepare SMART Launches

Exhibitors should time the launch of innovative, differentiated, or sustainability-driven products to coincide with the show. Use the Innovation Awards or themed pavilions for visibility.

Leverage Forum & Networking Platforms

Participate in conferences and salons (e-commerce, grooming, aquatics) to position your brand not just as a product provider, but as a thought contributor.

Pre-Schedule B2B Meetings

With tens of thousands of professionals attending, many global buyers will book appointments in advance. Use the official app or exhibitor matchmaking services early.

Tap Regional Buyer Pools

Don’t focus only on China. CIPS attracts buyers from 120+ countries. Tailor collateral and negotiation offers for Southeast Asia, Middle East, Latin America, as well as traditional Western markets.

Capture Trend Intelligence

Walk the aisles with an eye on smart tech, eco materials, modular design, pet wellness, cross-industry convergence (e.g. pet + home, pet + IoT). These impulses will shape early 2026 sourcing decisions.

Conclusion & Disclaimer

CIPS 2025 arrives in a moment of inflection for the pet industry, where innovation, emotion and sustainability converge. For global pet-chain professionals, it is an unmissable platform to connect, observe, source, and co-create the next chapter in pet care. PETIN.AI will continue to monitor trends emerging from CIPS and deliver actionable insights to our “For The PET Pros” audience.

Disclaimer:
This article is for informational purposes only. While PETIN.AI strives to provide accurate and current information, data may change, and details may contain errors. If you detect any inaccuracies, omissions or possible intellectual property issues, please contact info@petin.ai to request correction or removal.