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A New Step in Fressnapf | Maxi Zoo’s Omnichannel Strategy
Fressnapf | Maxi Zoo, one of Europe’s leading pet retailers, has unveiled two new urban-format stores — one located in Voltaire, Paris, and another in Amagerbrogade, Copenhagen.
Each location spans approximately 100–200 square meters, designed to fit seamlessly into the fast-paced rhythm of city life.
These compact outlets focus on grab-and-go products, treats, and daily essentials for cats and dogs, blending efficiency with accessibility.
Compact, Modular, and Digitally Enhanced Retail Experience
The Urban Store format, first piloted in Copenhagen in 2023, was developed by the Fressnapf Store Design Team to meet modern consumer habits.
The layout emphasizes convenience and digital integration, offering:
- Click & Collect services for quick pickups
- Fast delivery via the Wolt platform
- Digital shelf extensions to expand available inventory beyond physical space
This approach allows city dwellers to combine in-store experience with online flexibility, enhancing the company’s omnichannel retail ecosystem.
Customer Proximity at the Core
“Urban pet owners want fast and easy access to everything their pets need – without long detours,” says Rabea Kämper, Head of Store Formats and Experience at Fressnapf | Maxi Zoo.
“That’s exactly where our Urban Store format comes in: proximity, service, and inspiration right in the heart of the city.”
With these new stores, the retailer reaffirms its focus on localized service, ensuring pet parents can meet their pets’ needs conveniently and sustainably within their neighborhoods.
Strengthening Presence Across Europe
Fressnapf | Maxi Zoo currently operates in 10 European markets, including Austria, Belgium, France, Denmark, Hungary, Ireland, Luxembourg, Poland, Romania, and Switzerland.
The rollout of urban stores signals a continued expansion of the brand’s retail innovation and commitment to improving the customer journey through technology and design.
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