A Global Gathering Strengthening China’s Role in Pet Supply Chain Leadership

Guangzhou’s dynamic exhibition season continues with remarkable momentum. Following the Canton Fair and the National Games, the second edition of the Asia-Pacific (Guangzhou) Pet Supply Chain Expo (PSC) officially opened, injecting fresh vitality into the city’s pet economy.

According to the organizers, this year’s PSC Expo has expanded substantially:

• Exhibitor count increased by 24% YoY
• Professional visitors from 70+ countries and regions
• International buyer attendance up by 18% YoY
• Exhibition space exceeding 50,000 square meters

As a global B2B pet supply chain event, PSC positions itself as a strategic platform connecting Chinese manufacturers with worldwide buyers, reaffirming China’s crucial role in global pet product sourcing.

Within the article, it is noted that PETIN.AI serves pet industry professionals (For The PET Pros), offering comprehensive insights, trends, and intelligence for global sourcing and product innovation.

Top Retailers & Global Buyers Converge in Guangzhou

Major international pet retailers and distributors explored sourcing opportunities at PSC, including representatives from:

BONE AND BISCUIT, Flamingo, Fressnapf, Four Paws, Hollywood Feed, Laroy Group, NITORI, Pet Care Group, Pet Lovers Center, Petland, Pet Plus, Pets at Home, Petware, Placek, PetSmart, Savic, Target, Trendspark, Walmart, and more.

Visitors also came from emerging high-growth regions such as:

• Russia
• Thailand
• Malaysia
• Indonesia
• Singapore
• Vietnam

With a diverse procurement network—from mature Western markets to rapidly expanding Southeast Asian regions—PSC enables Chinese brands to unlock global opportunities without stepping abroad.

The onsite One-on-One Matchmaking Program—powered by pre-scheduled appointments and demand matching—created a frictionless ecosystem of:

• Pre-identified needs
• Precision supplier-buyer targeting
• High-efficiency negotiation spaces

This “global sourcing without borders” philosophy continues to solidify PSC’s reputation as the “Canton Fair of the Pet Industry.”

400+ Exhibitors Showcase the Full Scope of the Global Pet Industry

Spanning pet food, treats, supplies, health products, medical devices, aquatics, and raw materials, PSC brings together top manufacturers and innovators, including:

Peidi, Yantai China Pet Foods (Wanpy), Zeal, Tianyuan Pet, YIYI, Yuanfei, GuaiBao, LUUSO, Longno, Zhongheng, Huasilian, Boyu, Aisi, Sunsun, RollinTail, Tailian, Donis, Fubei, Hupo, ADM, COLLAR, HoneyCare, and many more.

More than 20 international pavilions from the U.S., Canada, Italy, Belgium, Thailand, Korea, Vietnam, India, Romania, and New Zealand displayed unique specialty items.

With comprehensive supply chain coverage, PSC has become a one-stop procurement hub for distributors, retailers, importers, cross-border e-commerce sellers, and private-label buyers.

Expanded Exhibitor Labeling System Adds “Eco-Friendly & Sustainable” Focus

After the success of PSC’s signature “Exhibitor Label System” in 2024, organizers have enhanced the program with an additional category: Eco-friendly & Sustainable.

The label system now includes:

• Domestic trade-friendly
• Small-batch ordering
• Drop-shipping
• Customizable products
• OEM & ODM
• Eco-Friendly / Sustainable (new)

These labels—visible on booth displays and the expo catalog—empower buyers to immediately identify supplier strengths, dramatically improving sourcing efficiency and communication speed.

This refined labeling system sets a new benchmark in B2B pet trade show service design.

PSCC Global Pet Supply Chain Conference Opens With High-Impact Insights

The PSCC Global Pet Supply Chain Conference, running in parallel with the expo, featured industry leaders from North America, Europe, Southeast Asia, and China.

Highlight sessions included:

Global Trade Strategy & Supply Chain Resilience

Speaker: Michael Lou, Chairman, World Pet Association (WPA)
Insights from the organizer of SuperZoo and 16 years in global sourcing and manufacturing.

Product Launch Optimization for Global Retailers

Speaker: Stephan Plass, Former Fressnapf Executive
Covering end-to-end product development and digital supply chain strategies used across 2,500+ stores.

Southeast Asia Consumer Trends & Growth Opportunities

Speaker: David Ng Whye Tye, CEO, Pet Lovers Centre
Highlighting 22 years of market evolution and cross-border retail frameworks.

China’s Cross-Border Supply Chain Competitiveness

Speaker: Xue Yuanchao, Chairman, Tianyuan Pet
Discussing long-term resilience and global expansion opportunities for China’s manufacturing base.

Innovation Takes Center Stage: RONGDIAN Awards & Luxury New Product Gallery

PSC and the Pet Industry Branch of the China Leisure Products Association launched the Rongdian–Tianyuan Cup Innovation Design Awards, showcasing:

• Low-carbon product concepts
• Human-pet interaction innovations
• Smart pet technology

Over 100 newly designed products were featured in the Design Competition Zone.

Alongside the competition, PSC unveiled its Luxury & New Product Gallery, presenting innovations in:

• Intelligent pet care
• Travel, safety, and mobility
• Fresh pet food customization
• Health monitoring

This area has become a “global inspiration hub” for retailers and product designers.

Aquatics Spotlight: Landscape Salon, Professional Seminars & Guppy Championship

The dedicated Asia-Pacific Aquatic Life Pavilion held three major aquatic events:

1. China Aquatic Masterclass

Covering koi breeding standards, tropical fish trends, shrimp cultivation, ornamental fish genetics, and e-commerce marketing.

2. Ecological Aquascape Salon

Hands-on workshops on ecological tank building, materials, and maintenance—popular among aquascapers and store owners.

3. “Uni-Cup” Asia-Pacific Guppy Championship

Featuring thousands of top guppies from leading global breeders.

PSC Global Cat Championship: A New Standard for Professional Feline Evaluation

The PSC Global Cat Championship, running for three days, introduced a highly professional evaluation structure anchored in:

• Appearance
• Health
• Development potential

The event integrates the “Kitten Rearing & Management Standard”, promoting responsible breeding and scientific assessment frameworks for the future of cat pedigrees.

Disclaimer

This article is compiled based on publicly available information and industry insights. If there are any inaccuracies, data issues, or copyright concerns, please contact info@petin.ai for updates or removal.