Innovative Pet Feeding Solutions from China’s Award-Winning OEM Leader

“Design-driven innovation makes pets’ daily lives smarter, cleaner, and more enjoyable.”
— Super Design Manufacture Co., Ltd.

About Super Design Manufacture Co., Ltd. (Zhuhai, China)

Founded in 2001 and headquartered in Xiangzhou District, Zhuhai, Super Design Manufacture Co., Ltd. (also known as Zhuhai Xiupu Design & Manufacture Co., Ltd.) is a global leader in pet feeding design and manufacturing. The company specializes in original design and production of pet feeding products including bowls, silicone mats, travel accessories, and feeding systems.

Super Design has become one of the most influential Original Design Manufacturers (ODM) in the pet industry, known for its design innovation, manufacturing precision, and commitment to quality.

A Pioneer in Pet Feeding Innovation

Since its establishment, Super Design has obtained over 350 domestic patents and more than 20 international patents, positioning itself as a pioneer in functional and aesthetic pet feeding solutions.

Their product innovations include:

• The Classic Round Bowl
• The Anti-Gulp Slow Feeder Bowl
• The Silicone Travel Foldable Bowl
• The Non-Slip Silicone Feeding Mat

These designs have set international standards for modern pet dining products and are now widely adopted by major global retailers.

Global Partnerships and Market Reach

Super Design’s excellence in design and quality has earned partnerships with some of the world’s largest pet and retail brands, including:

• Kmart
• Petco
• Petsmart
• Walmart
• Tchibo
• Petmate
• Carrefour
• Pets at Home

In addition to its OEM and ODM services, the company proudly operates its own brand — SuperDesign, offering a full line of pet bowls, feeders, and accessories designed with both pets and owners in mind.

Facilities and Manufacturing Capabilities

Operating within a 60,000 cubic-meter production area, Super Design manages six specialized workshops, each dedicated to a specific material process:

• Melamine
• Silicone
• Stainless Steel
• Plastic
• Sewing
• Molding

The company’s integrated design-to-production workflow ensures high efficiency, cost control, and strict quality assurance.

Certifications and Global Standards

Super Design is committed to international quality compliance and ethical manufacturing. It has passed major global audits and certifications, including:

• BSCI (Business Social Compliance Initiative)
• SEDEX
• Walmart Audit
• FAMA (Facility and Merchandise Authorization)

These accreditations reflect the company’s ongoing commitment to sustainability, worker safety, and transparent supply chain management.

Award-Winning Design Excellence

Super Design’s innovative approach has been recognized by international design and trade institutions, including:

• Red Dot Design Award (Germany)
• Canton Fair Design Awards (CF Award, China)

These accolades validate Super Design’s philosophy of blending aesthetics with functionality, making pet products that are both practical and visually appealing.

For the PET Pros — Powered by PETIN.AI

This article is part of PETIN.AI Global Supply Chain Insights, dedicated to showcasing top manufacturers and suppliers across the global pet industry.
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Company Snapshot

Conclusion

Super Design Manufacture Co., Ltd. stands as one of China’s most advanced and creative pet product manufacturers. With a focus on functional design, global collaboration, and sustainable production, the company continues to elevate pet dining experiences worldwide.

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