The Rise of Tractive: From Lost Pets to Global Market LeadershipFounded in 2012 in Austria, Tractive has become a household name among pet owners seeking reliable GPS tracking and smart health monitoring solutions. Once known simply as a “pet GPS tracker,” the brand has evolved into a comprehensive pet wellness technology company, integrating real-time location tracking, activity monitoring, and data-driven health insights.In 2024, Tractive’s annual revenue surpassed €100 million, and projections for 2025 estimate a 30% increase, reaching €130 million (approx. ¥1.07 billion CNY). This milestone cements Tractive’s status as one of Europe’s leading...