From Indiegogo breakout to VC-backed scale-up — a product-led playbook for smart pet care brands.Executive SnapshotFurbulous launched a category-defining self-packing smart litter box that raised over $800k on Indiegogo and later closed angel+ financing to accelerate R&D and global distribution. Indiegogo+1The customer pain Furbulous attackedDaily cleaning, odor and hygiene are the three recurring reasons owners stop keeping cats — and they’re the high-frequency complaints every pet brand should solve. Furbulous used large-scale user research and lab testing to prioritize automatic waste packing, sealed odor control, and safety sensors as core features. The result: an...