In the highly competitive pet-accessory space, one brand has opted to chart a narrower, more adventurous path. Wilderdog, a California-based outdoor-dog gear company, has carved out a niche by supplying rugged, adventure-ready leashes, collars and gear. With a clear focus on the “dog + outdoors” scenario, the brand offers lessons for pet-industry professionals seeking growth in less-crowded corners of the market.At Petin.AI, our charter is For The PET Pros: we deliver full-spectrum insights and trends tailored to pet-industry professionals. This case study explores how Wilderdog created a blue-ocean space,...