Wild One: A New Symbol of Luxury in the Pet Lifestyle EconomyThe global pet consumption market is evolving rapidly toward premiumization. From five-star pet hotels charging thousands per day to luxury houses like Gucci and Hermès launching exclusive pet collections, consumers’ affection—and spending—on their pets is skyrocketing.Since 2019, value-driven consumption upgrades have contributed over 50% of the pet market’s growth, indicating a clear shift: pets are now part of aspirational lifestyles, not merely companions.Among the innovators leading this shift is Wild One, a direct-to-consumer (DTC) pet brand founded in 2018. With...