How an emerging DTC brand reinvented the “pet heating” battlefield through scene-based innovation and emotional branding.Quote on blocks:“Wagstro proves that the next frontier of pet innovation isn’t about features or pricing — it’s about empathy and scenes.”Introduction: Beyond “Involution” — The Challenge of Pet Functional CategoriesIn today’s pet industry, involution has become the rule, not the exception. Especially in functional product categories, many Chinese pet brands expanding globally fall into similar strategic loops:supply chain advantages → price wars → functional comparisons → traffic ceilings.The “pet heating” segment perfectly embodies...