In the expanding global pet-care market, the brand EHEYCIGA stands out as a notable example of leveraging emerging trends, strong product design, and savvy e-commerce tactics. This article unpacks their journey, product innovations, strategic positioning and offers actionable take-aways for pet-industry professionals.The Rise of Pet Humanization and Market TrendsToday pets are no longer simply functional animals; they are family members, companions, lifestyle participants. That shift—often labelled “humanization” of pets—is driving strong demand for higher-quality, human-style pet products. According to industry data, average monthly spending on a dog reached ≈...